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The focus was also placed upon the direction in which winter football sports management research was being conducted. Sports management’s scholars such as suggested that Cheap NCAA Jerseys , apart from developing the field of sports management from a theoretical perspective, the research conducted should encompass practitioners in sports organizations and environments. He argued that the research should be based on practicability to help sports management in comprehending the conclusions of research.

There were suggestions that research on sports management was not at per with the growth being experienced in the sports industry. Trevor lamented over the emphasis <"http:www.cfa.org.nz">winter football sports management scholars in athletic administration and physical education, while enterprises such as sports organization and athletic equipment were neglected. He cautioned scholars about the ultimate result of this neglect, which would limit the sport management and lack generalizability. He emphasized on the importance of grasping management concepts Cheap College Jerseys Wholesale , strategies and theories. Slack emphasized on the need to present research pertaining to sports management to broader audiences for scrutiny from other sectors.

This would help in giving Mainland football management research credibility. Slackalso made suggestions concerning how sports management can be made to stay current. He argued that aspects such as organizational strategy, organizational culture and the impact of technology in the sport industry. Slack suggested that there should be the creation of a unique field in sports management other than the overall management discipline, so as to include being critical, and reflective of scholarly research Cheap College Jerseys Discount , which will help in identifying inefficiencies in summer football sports management, specifically drawing from a practical or theoretical point of view. He also encouraged the use of theorizing research and use of established theories to test their theories. The insightful comments that were made by slack helped to facilitate a change of thought in terms of how sports management programs were perceived and to also reconsider research methods approach.

Summer football sports has moved from just being a past time activity to a business venture over the past two decades, as a result of the commercialization of sports. This has made businesses to become more concerned with business principles. The process of commercialization made sports organizations to be market oriented in the pursuit of operational strategies that would help these organizations maximize profits made and at the same time cater to the needs of their customers who are the fans. The commercialization of sports has been fated as a detrimental process that dampens the true spirit of sports. However, the money made by professional players and teams is moving towards professionalism away from amateur sports. In the case of the rugby union Cheap College Jerseys From China , where there was an increase in the amount of money being paid for the right to televise. Commercialization has been instrumental in the development of sports as a business. The commercialization of Mainland football has occurred two aspects in the sports industry:
A student at the sports school of Fuzhou, Fujian Province dives into the pool in the diving hall of Fujian's sports center in July, 2012. Photo: CFP
A group of retired athletes who once represented Beijing on the national stage vowed to take legal action