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NAIROBI cheap nike air max 2017 outlet , Sept. 12 (Xinhua) -- Kenya's fresh producer exporters on Tuesday launched a massive campaign aimed at exporting the east African country's horticulture products to more non-traditional markets, an official said on Tuesday.


Hosea Machuki, Chief Executive Officer of Fresh Produce Exporters Association of Kenya (FPEAK), said that the East African nation is now focusing on selling the produce to the Middle East, China, Japan cheap nike air max 2018 outlet , Australia and New Zealand.


"The diversification from the traditional markets has been necessitated by the demand of horticulture, vegetables and fruits in other parts of the world," Machuki told a press conference.


He said that Kenya has started production of vegetables and fruits that have higher standards, increasing variety and by shipping direct to the major supermarket chains.


In the past, Kenya has relied on foreign exchange earnings from tea, remittances from Kenyans living abroad and tourism while horticulture sub-sector has faced myriad challenges.


During the period cheap nike air max outlet , the EU raised issues over excess pesticides and quarantine pests leading to the new development.


"We have secured good market in European Union (EU) and will also start exporting our produce to the United States of America next year," he added.


He said that the American market is ready for Kenya's produce, and with the launching of direct flights to Washington, Kenya will explore this market after training growers and exporters on the necessary requirements.


Machuki disclosed that Kenya is now set to consolidate its international markets.


"We have spent the last five years developing systems to ensure that the challenges